Environmental Education

Fostering Human Resources Who Can Think About the Importance of Environmental Activities and Act on Their Own

Management Approach

Educational Plans and SystemThe Creation of an Environmental Education System that Follows the Policies of Our Long-Term Vision

The Sekisui Chemical Group has created an education system to enable it to achieve the “ideal model of environmental human resources” in respect to employees, as drawn up as a means of achieving the group’s Vision. Education based on this system began being conducted in 2014. Through their work, all employees consider on their own what actions they can take to contribute to the environment with the aim of creating “a world in biodiversity is conserved." The foundation for human resources who think and act in this way is build through environmental education.

Conducting Education and TrainingConcept for Running Environmental Education and Training for the Long Term

In furtherance of achieving the ideal environmentally conscious human resources that the group has decided should exist by 2030, the core of the education program will be gradually transitioned from improving basic knowledge to creating hands-on opportunities.

Medium-Term PlanPhilosophy for Environmental Education in the Environmental Medium-term Plan(2017-2019)

  • 1)
    A program to assist the transformation to “hands-on” action
    Based on monitoring the levels of environmental knowledge and consciousness at the Company (organization) level throughout the period of the Environmental Medium-term Plan that was implemented through fiscal year 2016, differences based on job type and responsibilities were apparent, but there was almost no difference among regions.
    In the Environmental Medium-term Plan (2017-2019), the group will create tools to allow it to monitor individual-level levels of knowledge and degrees of participation so that studies of individual employees can serve as indicators and will create mechanisms that allow employees to engage in activities “hands-on.”
  • 2)
    Creation of educational packages for mid-career hires
    To have all Sekisui Chemical Group employees share the same understanding of the environment, the group will distribute various educational tools (booklets, DVDs, etc.) compiled into a set to newly joined group companies and employees joining the group as mid-career hires.
  • 3)
    The programs that proved effective among the various education programs instituted as part of the Environmental Medium-term Plan followed until the 2016 fiscal year will continue to be implemented in the current Environmental Medium-term Plan, with some revisions to their content.

Environmental Education Program

  Educational program name Category of education FY2017 results FY2018 plan Covered job responsibilities,
job types, etc.
Japan Overseas Japan Overseas
1 Environment e-learning 1 ②③⑤     Management
2 Environment e-learning 2 ②③     All employees
3 Workshop Meeting 1       Newly appointed people in charge of environmental affairs
4 Workshop Meeting 2 ④⑤ People in charge of environmental affairs
5 EMS Content Distribution (DVD) ①④⑤   Production sites, research facilities
6 Training for the Revised ISO 14001 (skill improvements) ④⑤       Production sites, research facilities
7 Training for Fostering Internal Environmental Auditors ④⑤     Production sites, research facilities
8 CSR Training 1 ①②       New company employees
9 CSR Training 2 ②③       Newly appointed people in management positions
10 Environmental Human Resources Check ①⑤   All employees
11 Pamphlets on Environment-contributing Products ①②③     All employees
12 Booklet for Publicizing the New Environmental Medium-term Plan (Vision Guidebook) ①②③     All employees
Major Initiatives

Creating indicators for environmental human resources

In the surveys on environmental consciousness conducted as part of the Environmental Medium-term Plan followed through fiscal year 2016, the level of knowledge was demonstrated to go up. However, there was a problem in that this could not be incorporated into an indicator of individual changes in behavior.
Thus, in fiscal year 2017, to “visualize” changes in behavior putting knowledge into practice and the change in the level of knowledge, an environmentally conscious human resources indicator was created to monitor employees’ current levels of environmental knowledge and the status of their behavior and to serve as a progress chart to encourage individuals to engage in self-study.
By having employees regularly perform “Environmental Human Resources Checks” on the system, they are able to check the degree to which they, themselves, are environmental human resources and to find issues that they should study. Because this check system also allows issues to be monitored at the business site, overall company, or other organizational level, it can be leveraged in PDCA cycles for environmental education.

(1) Environmental Human Resources Check Overview

1. Purpose To monitor employees’ current levels of environmental knowledge and the status of their behavior and to serve as a progress chart to encourage individuals to engage in self-study
2. Target All domestic Japanese employees of the Sekisui Chemical Group
3. Number of questions and content 15 questions
About conditions in society (natural capital and the SDGs), company policies, and Sekisui Chemical’s environmental initiatives
4. Features of the questions ・The following two questions have been established
(1) Do they know the meanings of words and the purposes of activities?
(2) Are they taking actions?
・15 questions divided among six fields are tabulated, and points are shown for each field
5. Implementation method Conducted via an online site

(2) Medium-Term Plan Target and Results

  Environmental Medium-term Plan target Results
(out of a perfect score of 100)
FY2017 Benchmark monitoring 39 points*1
FY2018 +10 points
(Compared to fiscal year 2017 results)
FY2019 +20 points
(Compared to fiscal year 2017 results)*2
  • *1
    Result point values are the average of all respondents
  • *2
    Because we decided to start measuring human resources indicators in fiscal year 2017, the base year was changed to fiscal year 2017

Distribution of Point Scores (by Job Responsibility)

Peaks of the Distributions of Numbers of People

Section chief or higher 41 to 60 points
General employees 21 to 40 points
Temporary employees, contracted employees 21 to 40 points

We found that those in management positions were distributed in a higher point-scoring range than employees in General employees and other Temporary employees and contracted employees, having greater knowledge of the environment and greater capabilities to act. Based on these findings, we were able to determine that those in management positions were leading the way for employees in general employees and those working on contract or temp bases.
We will continue to institute environmental education targeting those in upper management positions so that corporate management and others in managerial-level positions can take the lead in promoting environmental activities.

Status by Field

Fields with High / Low Knowledge and Acting Capabilities

High Reducing Environmental Impact
Low Social Conditions

Although knowledge and the ability to act regarding reductions in greenhouse gases and waste and other means of decreasing the impact on the environment were found to be high-level, the results also suggested that knowledge and the ability to act in relation to that knowledge were at low levels in respect to societal trends relating to the environment, including the SDGs and natural capital.
Going forward, we will consider the content of the education we offer, putting an emphasis on publicizing what social trends relating to the environment there are and what actions connected to those trends are being taken.

Difference Between Knowledge Capabilities and Acting Capabilities

Small Company Policies
Large Conserving the Natural Environment

The graph shown above suggests almost no difference in the levels of knowledge and the ability to act regarding environmental policies, such as the Environmental Medium-term Plan and the Long-Term Environmental Vision. However, the graph also shows a considerable gap between knowledge and behavior regarding conservation activities for the natural environment; employees “know what the objectives are, but have not taken action.”
Going forward, we will promote unity between thought and action through consciousness-raising opportunities in which large numbers of employees can participate, such as “SEKISUI Environment Week.”

Reference: Comparison with the Cabinet Office's “Public Survey on Measures to Combat Global Warming”

In the “Social Conditions” portion of the Environmental Human Resources Check, the same questions are asked as those found in the Cabinet Office's “Public Survey on Measures to Combat Global Warming,” and the results of the check were compared against those of the public survey.


“Do you know of the ‘Paris Agreement,’ a new international framework for reducing greenhouse gases and other purposes that was adopted at the COP 21 international conference held in Paris, France?”

Source: Overview of the Cabinet Office's “Public Survey on Measures to Combat Global Warming” (2016)

Sekisui employees’ knowledge scores relating to global warming were 1.3 times those found in the public survey.

The fiscal year 2017 Environmental Human Resources Check, was a system for checking the knowledge of employees based within Japan. Going forward, we plan to consider developing a system that can be rolled out globally after finding out the IT infrastructure situation in overseas business sites.

Revision of the Environmental Education Booklet “Sekisui Environmental Sustainability Vision 2030 Vision Guidebook”

To make the long-term environmental vision the “Sekisui Environment Sustainability Vision 2030” the common goal for all the Sekisui Chemical Group and to make it an integral part of the experience of the Group's employees, a booklet has been compiled detailing the group's initiatives in the areas touched upon in the Vision of biodiversity and natural capital.
In tandem with the launch of the new Environmental Medium-term Plan in fiscal year 2017, the content prepared during the previous medium-term plan was reviewed, and an updated edition was created.
Based on Environmental Human Resources Checks, it can be shown that Sekisui Chemical Group employees lack knowledge relating natural capital and other “societal conditions.” Therefore, the revised edition has explanations with a focus on items related to that topic.
To increase understanding of the Vision Guidebook, e-learning with content based on the guidebook is also available on the group intranet.

  • Vision Guidebook (Comprehension Volume) 2nd Edition

  • Environment e-learning screen

Workshop Meetings for People in Charge of Environmental Affairs

During fiscal year 2017, workshop meetings for people in charge of environmental affairs were held in four areas: North America, Japan, China, and Europe. In all areas, activities such as evaluating energy-saving policies in model business sites were conducted as group work under the theme of reducing greenhouse gases—a crucial item for implementation in the Environmental Medium-term Plan.

A scene at the European workshop meetings for people in charge of environmental affairs