As a Company, We Aim to Engage with the Local Communities Which We Are a Part of.

Management Approach

Basic ConceptContributing to the Creation of a Sustainable Society as a Corporate Citizen

As a member of the local communities in which it operates, Sekisui Chemical Group proactively deploys social contribution activities and thereby hopes to contribute to the creation of a sustainable society. The Group engages in social contribution activities to help solve issues faced by local communities, such as creating safe and secure cities in collaboration with local communities and support programs that assist developing countries.

Major Initiatives

Housing Company InitiativesContributions to Local Communities through Tours for Social Studies Classes at Factories

Kyushu Sekisui Heim Industry Co., Ltd., located in Saga Prefecture, aims to help bring joy to its customers and regularly conducts activities rooted in the local community to that end.
In recent years, the numbers of people choosing to find employment within Saga Prefecture have been low, and companies in the prefecture face an ever-worsening situation in terms of labor shortages and difficulties securing talent. This has become an issue to resolve if the region is to be revitalized. Faced with these issues in the region, the Company has conducted factory tours as part of a series social studies field trips for students, primarily in elementary and middle school, with the aim of conveying to the local community what manufacturing companies there are locally and the joys of manufacturing. We welcomed 1,696 elementary and junior high school students in fiscal 2019.
Our experience recreation of the Kumamoto earthquake was praised, with participants sharing comments such as “it was a truly precious experience that made me more conscious and aware of disaster prevention.”
We will continue to increase its collaboration with the local community so as to make its contribution to it.

An employee explaining to students participating in s social studies field trip

Initiatives of the Housing CompanyActivities to Improve Civic Order in Regions

The Housing Company believes that it is essential that it contribute to resolving societal problems, such as by offering housing that is robustly built to survive natural disasters and decked out in ways that help prevent crime, and working on urban-development initiatives that allow residents to leave in peace, as well as on initiatives to deter crime. The Housing Company is thus engaged in activities that contribute to society in cooperation with prefectural police forces throughout Japan.
The main action pursued is to create agreements for support and cooperation between Sekisui Heim sales companies throughout the country and local police forces. The Housing Company also participates in various events, distributes goods themed around crime prevention and traffic safety, and donates to groups that offer assistance to victims of crimes.
We are carrying out specialized initiatives for each local area. Some specific examples include distribution of materials such as specialized fraud damage prevention flyers, the production of posters (in Japanese and English) warning people against theft at ski resorts, the use of residential exhibition areas as “#110 Emergency Homes for Children,” and traffic safety education activities in the streets.
We have created a pamphlet describing these activities and makes use of it as a communication tool both within the Company and for the general public.

  • Distribution of specialized fraud damage prevention flyers

  • Supporting the printing of “Bike Safety Classroom” pamphlets
    (Japan Traffic Safety Association)

  • Participation in Ueno Police Department traffic safety events
    Tokyo Sekisui Heim Co. Ltd.

  • Posters (in Japanese and English) warning people against theft at ski resorts
    Sekisui Heim Shinetsu Co., Ltd.

  • Pamphlet describing the Housing Company’s social contribution activities
    (Issued in April 2018)

Initiatives of Sekisui Chemical GroupSupport activities for underprivileged children in Thailand

The Group engages in activities that reflect a strong consciousness and commitment toward contributing to society at Sekisui S-Lec (Thailand).
In fiscal 2019, Sekisui S-Lec (Thailand) donated items to the Baan Nokkamin Foundation in Thailand to help underprivileged children, homeless, and orphans. The foundation operates 11 children's homes in five provinces in Thailand and provides nursing homes, drug rehabilitation centers, day care centers and 100 educational scholarships for orphans.
After a call to its employees for donations by Sekisui S-Lec (Thailand), a large number of goods were collected and donated, including 15 bags of clothes, 6 bags of toys and sports equipment, and 50 bags of electrical appliances.

  • Donated items collected

  • Employees loading donated items onto trucks

Initiatives of Sekisui Chemical GroupTABLE FOR TWO

As a social contribution activity that allows easy participation by individual employees, Sekisui Chemical Group has continued to implement the TABLE FOR TWO* (TFT) initiative since FY2008, a program in which 20 yen is added to the cost of a meal in employee cafeterias, with this amount donated to support the provision of lunches to children in developing countries. Furthermore, TFT was expanded, from April 2013 to December 2014, to “TABLE FOR TWO+Tohoku,” in order to support the provision of food to roughly the equivalent of 650,000 yen to victims of the Great East Japan Earthquake in the Tohoku region.
In fiscal 2019, 12 locations participated in the program, including the Sekisui Chemical headquarters in Tokyo and Osaka, the Gunma Plant, the Musashi Plant, the Tsukuba Office, the Shiga-Minakuchi Plant, the Kyoto Research and Development Laboratories, the Research and Development Institute, Kinki Sekisui Heim, Co., Ltd., Kyushu Sekisui Heim Industry, Co., Ltd., Sekisui Board, Co., Ltd., and the Ota Plant of Toto Sekisui Co., Ltd. In fiscal 2019, approximately 500,000 yen was donated for food assistance to countries in Asia and Africa, bringing the total amount donated since the initiative began including the “TABLE FOR TWO+Tohoku” program to more than roughly 5.9 million yen.

  • TABLE FOR TWO
    A social contribution activity implemented through everyday meals by the specified nonprofit corporation, TABLE FOR TWO International. The program not only feeds hungry children in developing countries by providing them with school lunches, but it also contributes to boosting attendance at schools, and improving academic performance and physical fitness.

Initiatives of Sekisui Chemical GroupInstallation of TABLE FOR TWO Vending Machines

In order to enable as many employees as possible to participate in the TABLE FOR TWO (TFT) initiative, Sekisui Chemical Group installed the first vending machine linked to the TFT program at its Osaka Headquarters in July 2013. For each TFT-linked product purchased through this vending machine, 10 yen is donated to help fund meals and catering to schools in developing countries. Donations collected totaled around 50,000 yen in fiscal 2019.

A letter of appreciation as a “Gold Support” presented to Sekisui Chemical Group from the specified nonprofit corporation TABLE FOR TWO International

Once again in fiscal 2019, Sekisui Chemical Group received a letter of appreciation from the specified nonprofit corporation TABLE FOR TWO International recognizing the Group as a “Gold Supporter” for its TABLE FOR TWO activities. We will continue carrying out these activities in the future, supporting a stable food supply for children in developing countries.

Letter of thanks from TABLE FOR TWO International

Initiatives of Sekisui Chemical GroupBOOK MAGIC

As a social contribution activity that allows easy participation by individual employees, Sekisui Chemical Group has been implementing BOOK MAGIC* since September 2009. Through this program, money made from selling unneeded books and CDs is used to help fund education support programs through JEN, an NPO, in various countries throughout the world. Approximately 160,000 yen was donated in fiscal 2019.

Poster to raise awareness about BOOK MAGIC (created by JEN)

  • BOOK MAGIC
    A recycle and donate program hosted jointly by the specified nonprofit corporation, JEN, and BOOKOFF CORPORATION, LTD. Books, DVDs and CDs that people have finished reading, watching or listening to are sold instead of being thrown away, and the money is donated to JEN to help provide educational support (school support program) in regions scarred by natural disasters or wars.

Initiatives of Sekisui Chemical GroupHeart+Action

As social contribution activities that allow easy participation by individual employees, Sekisui Chemical Group has been implementing programs such as TABLE FOR TWO and BOOK MAGIC.
In fiscal 2012, we further expanded these programs by promoting a new initiative known as Heart+Action. This program is based on activities involving international cooperation to help children and infants living in developing countries and those who are suffering from pediatric cancer. People only need about an hour to take part in the one of the many programs. Feedback received from participants included comments such as “It was easy to take part in” and “I’m glad to have been able to contribute to society through such a simple activity.”

Overview of Each Program

Send a Picture Book

An activity involving international cooperation in which stickers are stuck on Japanese picture books with translations of the text in languages of countries or regions where almost no children’s books are published. These picture books are then delivered to the relevant countries through Education Sponsorship in Asia, a specified non-profit corporation.

Stickers being affixed to Japanese picture books

Sort the Coins

An activity in which coins of foreign currencies collected in donation boxes set up at international airports are sorted into the main countries of origin and used to help improve living standards in developing countries and in restoration efforts after the Great East Japan Earthquake through the authorized NPO, Japan Habitat Association.

Coins of various countries being sorted

Send the Sounds

Through the NPO The Lifestyle Research Institute of Forests, we give African calimba musical instruments that are made out of thinned out trees from forests in Japan to young children suffering from pediatric cancer.

Making a calimba with the SEKISUI logo carved into it

Send a Textbook

Participating in international cooperative activities by creating handmade teaching materials in the Bengali numbers and having them delivered to the children of Bangladesh through the NPO ESA (Education Sponsorship in Asia).

A homemade textbook displaying Bengali numerical characters