Stakeholder Engagement

Improving Corporate Value through Strengthening Dialogue with Stakeholders

Basic ConceptTwo-way Communication

To build relationships of trust with its five stakeholders—customers, shareholders, employees, business partners as well as local communities and the environment—the Sekisui Chemical Group considers appropriate and active information disclosure and two-way communication activities important.


Dialogue with StakeholdersReflecting stakeholder opinions in corporate activities via various methods of communication

We are working to reflect appropriately in our business the evaluations and comments we receive through dialogue with stakeholders. We are doing so through efforts including Customer And Top (CAT) Meetings, at which top management in housing sales companies meet customers to receive feedback directly (2,867 persons took part in fiscal 2016), making contact with investors and research organizations, the Heim Mutual Prosperity Group and other venues of communication with suppliers, Dialogue with Top Management where the president and top management talk directly with employees, conducting employee awareness surveys to measure the degree of employee engagement both in Japan and overseas, the Employee CS & Quality Assessment, by which employees are surveyed on their awareness of CS & Quality and the results fed back. The Employee CS & Quality Assessment was conducted for the first time at certain Chinese Group companies.

Stakeholder assessments and opinions regarding each of the aforementioned are reported to management through the CSR Committee, which is composed of directors and chaired by the President. Every effort is made to ensure that feedback is properly reflected in our corporate activities.

Main responsibilities, communications channels, and communications methods

Stakeholders The Sekisui Chemical Group's Commitment Contact Communication Methods and Tools
Customers We are committed to listening sincerely to the comments of all customers and continuously providing products and services of preferred choice through prominent technologies and quality in order to develop longstanding relationships built on trust.
  • Departments responsible for CSR
  • Departments responsible for quality management
  • Sales department
Customer service departments (responding to inquiries), customer satisfaction surveys, daily operations, homepage, exhibitions and events
Shareholders We are committed to increasing our corporate value by ensuring high capital efficiency, fair and open information disclosure, the appropriate return of profits, and sustainable growth in order to meet the expectations of all shareholders.
  • Departments responsible for public and investor relations
Shareholders' meetings, shareholders' reports, results briefings, annual reports, responses to surveys from socially responsible investors
Employees We are committed to supporting employees in their efforts to take up new challenges, to helping each and every employee play a prominent role, and putting in place a working environment in which diverse human resources can excel with a strong sense of satisfaction.
  • Departments responsible for CSR
  • Departments responsible for legal affairs
  • Departments responsible for public relations
  • Departments responsible for safety
  • Departments responsible for personnel
Individual interviews, counseling, whistleblowing systems, employee satisfaction surveys, employee surveys, dialogue with management, intranet and internal publications, labor-management consultation
Business Partners We are committed to procuring goods according to the following five basic ideas (openness, impartiality and fairness, compliance with laws and regulations, mutual trust and environmental considerations). We will strengthen our harmonious and mutually beneficial partnership with our business partners through fair transactions. Also, we will engage in the promotion of CSR management through the cooperation of business partners in the Group's procurement activities.
  • Departments responsible for legal affairs
  • Departments responsible for CSR
  • Departments responsible for purchasing
Daily purchasing activities, supplier briefings, CSR procurement surveys, website
Local Communities We are committed to contributing to the growth and development of society through our business activities, harmoniously co-existing with local communities, and placing the utmost importance on protecting the environment. We will consider and put into practice initiatives that match the needs of each community and promote business activities that engender confidence and trust.
  • Departments responsible for CSR
  • Factories and business sites
  • Departments responsible for public relations
Employee volunteer activities, study support (dispatching lecturers, factory tours, etc.) news releases
Global environment We are committed to creating and expanding markets for environment-contributing products, reducing environmental impact, and conserving the natural environment in order to help realize a planet where biodiversity is preserved.
  • Departments responsible for CSR
  • Factories and business sites
  • Departments responsible for operations
  • Departments responsible for purchasing
Employee volunteer activities, dialogue with NPOs and NGOs, daily operations, daily purchasing activities


Dialogue with Socially Responsible Investment (SRI) AgenciesContinuing to engage in direct dialogue in an effort to enhance understanding

Interest in undertaking socially responsible investment in companies that actively engage in CSR activities has mounted recently. At the same time, ratings agencies are increasingly undertaking surveys.

Every year, the Sekisui Chemical Group communicates directly with SRI ratings agencies in Europe and other regions as well as financial institutions and investors in Japan and overseas. We believe it is important to take the time to explain to each agency our wide-ranging businesses and CSR initiatives in order to convey a sufficient and accurate understanding of our operations.

With the concerns of investors and SRI ratings agencies very much in mind, Sekisui Chemical posts detailed information on its website.


Direct Dialogue Between Management and EmployeesProviding opportunities for top management to meet with employees

Since fiscal 2002, the Sekisui Chemical Group has provided opportunities for employees to communicate directly with top management, based on its belief that it is essential to resolve problems faced by the Company as well as work-related issues through direct communication between top management and employees.

In fiscal 2016, the Company’s president visited Group companies in Japan located in the Kanto, Chubu, and Kyushu areas to provide an explanation of progress under the Medium-Term Plan that began in fiscal 2014 and to address any questions. Through each visit, employees were provided with the opportunity to express their opinions and to engage in lively debate. Among a host of topics, employees commented on the Company’s competitiveness going forward as well as how the Company and employees themselves need to change in the future.


Spreading Awareness of CSR through CommunicationEnhancing communication tools with employees

We use various communication tools to deepen understanding among employees of the Sekisui Chemical Group’s CSR initiatives.

We have prepared the CSR Pocket Guide as an introduction to CSR in six languages (Japanese, English, Chinese, German, Spanish and Dutch), and handed them out to employees in Japan and overseas. We have also created a CSR DVD, centered on interviews with employees about CSR initiatives at the Sekisui Chemical Group. These materials are given to employees during training sessions to help further their understanding of CSR. We also publish the CSR navigator email newsletter as a channel for keeping employees up to date on the latest CSR topics at the Sekisui Chemical Group.


Distribute Value to Stakeholders:Calculating economic value distribution based on GRI Guidelines

The Sekisui Chemical Group refers to GRI Guidelines for methods to communicate to stakeholders how it quantifies the value it creates for society through its business activities. The income and expenses presented in its financial statements are categorized by stakeholder and calculations of its distribution are made.

(Unit: Millions of yen)

Stakeholders Calculation Method FY2015 FY2016
Shareholders Dividends
Business Partners Cost of sales; selling, general and administrative expenses
(excluding personnel expenses)
Employees Labor costs; salaries and allowances included in selling, general and administrative expenses; bonuses; allowance for retirement benefits
Local communities Donations
Global environment Environmental protection costs
Government Authorities and Agencies Corporate, inhabitants', and enterprise taxes
Creditors Interest paid included in non-operating expenses