Sekisui Chemical Group recognizes the importance of adequate and proactive disclosure, and two-way communication based on such disclosure, for developing relationships built on trust with our stakeholders. To this end, in 2005 we established our Disclosure Principles.
Sekisui Chemical Group is working to advance communication with all stakeholders and to reflect as appropriate in our business the evaluations and comments we receive. We are doing so through efforts including CAT Meetings where top management in housing sales companies meet customers to receive feedback directly, the External Advisory Board on Environment-Contributing Products, the Attractive Qualities Screening System, in which the Attractive Qualities Screening Committee evaluates and screens products and services, and opportunities for direct dialogue between management and employees.
In Europe and North America, there is considerable interest in socially responsible investment (SRI), in which companies addressing CSR issues are chosen proactively as targets of investment, and much research has been conducted by rating agencies. In light of the broad range of businesses it conducts, each year the Sekisui Chemical Group visits SRI ratings agencies in Europe and elsewhere to ensure that they have adequate and accurate understandings of its lines of business and its CSR efforts.
In fiscal 2011, we strived to ascertain the latest CSR-related information by meeting with U.S. experts, on the subjects of human rights and the environment.
Since fiscal 2002, Sekisui Chemical Group has provided opportunities for employees to communicate with top management proactively, based on its belief that it is essential to resolve problems faced by the company as well as work-related issues through direct communication between top management and employees, who are important stakeholders.
In fiscal 2011, continuing efforts begun in the preceding year, the President of Sekisui Chemical visited six business sites across Japan, including those of affiliate companies, to discuss the current state of company management, ideas, and other matters with approximately 400 participants.
In addition, the Urban Infrastructure & Environmental Products Company also provided opportunities for direct discussion of business strategies and ideas along with lively exchange of opinions between the President and employees.
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