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December 27, 2007
Sekisui Chemical Co., Ltd.

Presentation Meeting on the Automotive Materials Related Business of the High Performance Plastics Company

A Presentation Meeting on the Automotive Materials Related Business of the High Performance Plastics Company, intended for institutional investors, analysts, and journalists, was held Wednesday, December 12 in a conference room inside the World Trade Center Building in Hamamatsucho, Tokyo.
This was the second business presentation meeting on the three strategic areas of the High Performance Plastics Company (AT, IT, and MD), following the medical business meeting held in October of last year.
The meeting venue included an exhibition area that featured actual components such as windshields, door trim, and bumpers to enable attendees to have a deeper understanding of the components in which Sekisui products are used. After the presentation meeting, attendees asked a number of questions as they inspected the actual components on display.
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Current conditions of and future strategies for the Automotive Materials Related Business

Presenter:
Yuji Enatsu,
Director (Responsible for Automotive-Related Business Units, General Manager of International Dept., High Performance Plastics Company)
Presentation made using slides
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Midterm management plan of the High Performance Plastics Company
Progress report on the midterm management plan "GS21-Go! Frontier" and report on company policies
Strengthening strategic businesses; expanding the number of products with the world's top market shares; core technologies and key products
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The environment in the automotive market
Global market trends and characteristics of these; trends in automotive markets: environment, safety, comfort, information technology
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The Automotive Materials Related Business of the High Performance Plastics Company
Product lines and technology packages suited to needs in the areas of the environment, safety, and comfort
Business units related to the Automotive Materials Related Business
Organizational structure: switching in the last fiscal year to an organization intended to achieve the goals of "Chemistry for your Win"
Global operations: promoting global deployment in close proximity to users
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Goals of the Automotive Materials Related Business: the AT1000 Plan
Strategies in the foam, interlayer film, and plastic molding businesses, and growth businesses
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Automotive products prominent in global markets

Presenter:
Tadahiko Yoshioka, Head of Planning Group, Automotive Materials Development Center, High Performance Plastics Company
Presentation on outstanding key technologies and products, focused on the areas of the environment, safety, and comfort
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Foam business
PP foam, light-weight vibration reduction materials
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Interlayer film business
Normal interlayer films, acoustic and solar control interlayer films
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Plastic molding business
High-expansion foamed molded parts, metal alternative plastic parts
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Growth business
Thermo-expandable microspheres, porous microspheres for DPF, low smell, ultra-low VOC tape
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Questions and Answers and product display
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Although past IR efforts for the Automotive Materials Related Business have consisted solely of introductions to interlayer film and foam products, this Presentation Meeting was intended to provide investors with a systematic understanding of the following:
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The position of the Automotive Materials Related Business within the High Performance Plastics Company |
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The strategies of each related business unit |
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New products that promise future growth |
In the future as well, the IR Group is considering holding more domestic Presentation Meetings on business activities to increase corporate value by deepening investors' understanding of the Sekisui Group's vision for the future, strategies, and prominences.

Press Contact

Sekisui Chemical Co., Ltd.
Corporate Communication Department
Fax: (+81) 3-5521-0510
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Disclaimer
This press release may contain forward-looking statements. Such forward-looking statements are based on current expectations and beliefs and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements due to changes in global economic, business, competitive market and regulatory factors.
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