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CSR / Prominence in CS & Quality

Continuing to provide satisfaction and create delight, aiming at quality that will continue to be specified by customers

We, Sekisui Chemical Group, consider "CS & Quality" as our central concept of management and will consistently innovate to maintain the quality of products throughout all our activities, continuously provide values (products and services) that meet customer expectations, strive for selection by our customers on an ongoing basis, and develop and grow with the customer over the long time.
Together with social trends, customers' levels of awareness and needs change by the minute. Based on the motto "We consider customer's feedback as the beginning of our manufacturing," we believe that reforming the Quality of Systems such as business processes, and the Quality of People, expressed in the actions of our employees, by identifying such changes in advance and reflecting them in our products, will improve the Quality of Products and make it possible not just to satisfy but also to delight our customers.
Since fiscal 2008, we have acted under the two frameworks of Ensuring Basic Qualities that will satisfy our customers and Creating Attractive Qualities that will delight our customers, aiming at quality that will continue to be specified by customers.



Sekisui Chemical Group "CS & Quality Management Policy"

Mission
We, the Sekisui Chemical Group, consider "CS & Quality" as our central concept of management and will consistently innovate to maintain the quality of products throughout all our activities, continuously provide values (products and services) that meet customer expectations, strive for selection by our customers on an ongoing basis, and develop and grow with the customer over the long time.

Basic policy
We, the Sekisui Chemical Group, consider "Customer's Feedback" as precious resources for management and strive to innovate about "Quality of Products," "Quality of People" and "Quality of Systems" based on the motto "We consider customer's feedback as the beginning of our manufacturing."
Furthermore, we contribute to the realization of a safe and affluent society by continuously providing our customers and their communities with new value.

1.  Ensuring Basic Qualities
To ensure the reliability and safety of our manufactured products, which form the basis of "Product Quality," we effectively leverage customer's feedback and dedicate ourselves with a strong belief in forestalling any potential trouble and preventing any future recurrence throughout our entire value chain.

2.  Creating Attractive Qualities
We aim to share the emotional values of our customers by thoroughly pursuing "what the customer value is" and constantly creating attractive products and services that should realize such customer values.

3.  Upgrading Technological Capabilities
For the sake of ensuring Basic Qualities and for creating Attractive Qualities, we are upgrading our technological capabilities in all fields in order to achieve superb manufacturing development.

4.  Enhancing Communications
We value communication with our customers and the community and make sincere efforts when dealing with them as well as complying with the relevant laws and regulations in each country and region. We place special emphasis on resolving customer complaints or claims at an early stage by responding promptly and empathetically.

5.  Providing Thorough Employee Education
To gain and maintain the full trust and impression of our customers, we provide employees with continuous CS & Quality education as well as motivating our employees to achieve self-realization through customer satisfaction.


Established April 2008

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