In 2009, Sekisui Chemical Group formulated its group vision, identifying the ideal form the group would aim to achieve over the medium to long term.
To realize this group vision, it develops management strategies centered on midterm management plans.

Through prominence in technology and quality, Sekisui Chemical Group will contribute to improving the lives of the people of the world and the earth's environment, by continuing to open up new frontiers in residential and social infrastructure creation and chemical solutions.

In fiscal 2009, Sekisui Chemical Group formulated the midterm management plan GS21-SHINKA! covering the period through the 2013 fiscal year. Under this plan, with the goal of being a prominent, highly profitable leading company, we will implement our Frontier SHINKA efforts through global deployment and deployment across the value chain and developing new growth segments, along with innovations in production (Manufacturing SHINKA) and human resources (HR SHINKA).
Our business strategies call for establishing what we call the Frontier 7 — seven high-growth fields including the IT, automotive, and medical fields and the pipe rehabilitation and residential environment businesses — and focusing our efforts on these as leading businesses of the future.