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TOP > CSR > Recovering from the Great East Japan Earthquake
SEKISUI

CSR / Recovering from the Great East Japan Earthquake

The 9.0-magnitude earthquake that occurred on March 11, 2011 and the ensuing tsunami had a massive impact on the areas directly affected by the disaster and on Japan as a whole. While Sekisui Chemical Group was affected as well, at present the Group has resumed its operations with its intension to meet its responsibilities to customers and will contribute to the recovery of affected areas through its business activities.

Contributing to recovery through business

Sekisui Chemical Group engages in businesses related to intermediate materials in fields such as the housing business, the infrastructure business, and the information-technology and automotive fields. Each of these is essential to formation of the infrastructure of society. We consider it our social responsibility to continue these businesses in a manner unchanged from before the earthquake and to fulfill our responsibility to supply products to our customers.
Without restricting ourselves to these responsibilities alone, we also intend to contribute to the building of a sustainable society through proposing and providing to society safer, more secure energy-conserving homes and infrastructure that is strongly resistant to disasters.

For Customers

In the housing business segment, our activities include checking on the state of damage and handling repairs, through successively visiting customers residing in affected areas on an individual basis along with strengthening the customer service centers serving affected areas.
To overseas customers we are providing individual explanations concerning the supply structure. We also are responding to the issue of contamination by radiation, taking developments on the part of government and industry associations into consideration.

Supply of Products

Production facilities in affected areas resumed production activities steadily following the earthquake, and by April 1 production had been restored at all sites. Since then production activities have continued with the exception of some temporary stoppages due to aftershocks and other causes.
In the housing business segment, while difficulties remain in the procurement of some parts and materials, the production system mostly has been restored. As requested by the government of Japan, temporary housing was produced at plants in eastern Japan and constructed at sites in affected areas. While some facilities such as model home centers and sales offices are unavailable for use due to the earthquake and evacuation measures in the vicinity of the Fukushima Dai-Ichi nuclear power plant, the sales structure has been maintained.
In the infrastructure business segment, there are expectations of growth in demand for temporary housing and PVC pipes for water-supply and sewer use. In Japan, operation of facilities in the Hokkaido, Kansai, and Kyushu regions has been increased in light of the possibility that plants in the Kanto region could be affected by rolling power outages. Overseas, a system capable of supplying imports to Japan is being prepared through efforts to attain JIS certification and certification under the relevant associations with jurisdiction at PVC-pipe production facilities in China, South Korea, and Taiwan.
In the area of procurement of parts and materials, we are striving to secure stable procurement of raw materials and subsidiary materials.

Post-earthquake responses

Immediately following the March 11 earthquake, an emergency task force led by the President was set up at Sekisui Chemical's Tokyo Headquarters, and that same day a virtual conference room for emergency communication was set up on the intranet and efforts were made to confirm the safety of employees and their families. On March 14, shipment of relief supplies to employees in affected areas began and the decision was made to donate relief funds to affected areas. Efforts also were made in the area of customer service through establishment of an emergency customer service center. This information was made available through keeping it up to date at all times on the Sekisui Chemical website. The President also visited the affected areas to express concern for and to encourage employees.
No employees have lost their employment due to the earthquake.

Damage

The safety of some employees has yet to be confirmed. At the time of publication, efforts to confirm the safety of employees and their families continued.
While there was some damage to the buildings and equipment of production facilities, as of April 1 all production facilities had resumed operation. At the same time, some sales facilities suffered damage due to partial destruction of their buildings and flooding.

Relief for employees harmed by the earthquake

Together with efforts such as providing relief supplies and temporary housing to employees harmed by the earthquake, we are providing mental health care as well. In addition, a site has been added to the intranet for collecting together messages of support from employees at affiliate companies in Japan and around the world.

Aid activities to affected areas


Collecting donations at Sekisui-SCG Industry Co., Ltd. (Thailand)
As emergency aid for affected areas, on March 14 Sekisui Chemical decided to donate 100 million yen in relief funds. Subsequently, donations were collected from Group employees worldwide, with more than 3,000 employees donating approximately 36 million yen in total. Sekisui Chemical donated a matching gift in the same amount. The labor union also donated approximately 3 million yen.
In addition, based on the concept of sending only what was needed in the quantities needed, relief supplies that have been donated include 10,000 plastic buckets, 10,000 plastic containers for fluids, the equivalent of approximately 2,500 tatami mats of resin foam for use as mats, and 100,000 highly dust-tight masks.
Furthemore, we continue aiding recovery of affected areas through supply of products such as temporary housing and resin piping materials.

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