Sekisui Chemical Group's CSR is to contribute to sustainable society through business. To contribute to minimizing the environmental load of society, it is essential that businesses create and promote widespread use of products that will make active contributions to the environment.
In fiscal 2006 Sekisui Chemical Group established Environment-Contributing Product Standards calling for an even higher level of contribution to the environment than before, and since then it has managed such products through a certification system.

Environment-Contributing Products conceptual diagram

Criteria for Environment-Contributing Products

One of the targets of Sekisui Chemical Group’s Midterm Environmental Plan is that of growing the ratio of sales of Environment-Contributing Products to total consolidated net sales to 40% or higher in fiscal 2013.
In fiscal 2011, strong sales of houses with solar energy generation systems and an increase in the lineup of Environment-Contributing Products led to growth in net sales of them to 359.2 billion yen. This is a ratio of 37% of total net sales, more than achieving the target of 35% for the fiscal year. When converting their results to carbon-dioxide emissions reductions, these Environment-Contributing Products have resulted in a reduction in carbon-dioxide emissions more than offsetting the amount of carbon dioxide emissions generated in Sekisui Chemical Group production activities in Japan (according to Sekisui Chemical estimates).
We also have prepared a pamphlet providing an easy-to-understand introduction to Sekisui Chemical Group’s Environment-Contributing Products and their results.

To increase the reliability and transparency of the Environment-Contributing Product certification system, in fiscal 2010 Sekisui Chemical Group established the External Advisory Board, a third party organization, from which it receives advice and recommendations on the certification system as a whole.
During fiscal 2011, the External Advisory Board met in September 2011 and February 2012, providing opinions on individual Environment-Contributing Products. Advisors also provided a variety of opinions and recommendations concerning this system as well as Sekisui Chemical Group’s environmental management. Attendees from Sekisui Chemical included responsible Directors down to the environmental personnel of each division company and Headquarters. We are utilizing the opinions received in our environmental management.

Sekisui Chemical Group is advancing the Three Greening Steps intended to incorporate consideration for the environment in three stages of its value chain: development, procurement, and manufacturing. For this purpose, we are implementing systems including Product Assessments for Environmental Impact, Green Procurement, and Prior Assessment of Capital Expenditure.