Based on its belief that nature conservation activities conducted as a member of the local community constitute an important initiative, Sekisui Chemical Group is striving to raise employee awareness and strengthen coordination with local communities, with the goals of conducting nature conservation activities at all business sites and getting a cumulative percentage of 80% or more of employees to take part in nature conservation activities in fiscal 2013.
Since they began in fiscal 1997, the Sekisui Nature Study Course we carry out on a continual basis as opportunities to train leaders in nature conservation activities and to implement activities to contribute to the local community have been held 51 times, with a total of more than 800 people taking part.
We also carry out activities in cooperation with stakeholders in each community, such as supporting the activities of nonprofits and nongovernmental organizations (NGOs) and holding community activities at each business site.
Beginning in fiscal 2011, the existing leader training portion of this program was spun off to form a separate Leader Training program. The Sekisui Nature Study Course evolved into a program aimed at independent nature conservation activities by business sites, with even deeper roots in the community, and it was conducted at the Izumo Plant of Sekisui Seikei Ltd. and at Chushikoku Sekisui Heim Industry Co., Ltd. It will continue in the future as well at various business sites in Japan, aiming to raise awareness of the environment and create opportunities for nature conservation activities in partnership with local communities.
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