HOME > About SEKISUI > What's New Archive > 2011 > Announcement of the Development of a New Brand in Our PVOH resin business

About SEKISUI
What's New Archive

Press Release
Announcement of the Development of a New Brand in Our PVOH resin business
Sep 28, 2011
SEKISUI CHEMICAL CO., LTD
Sekisui Chemical Corporation (President: Naofumi Negishi) will change the brand name of our PVOH resin to SELVOL from October 1st. The logo will also be redesigned.
The PVOH business was acquired from Celanese Corporation in July 2009 and until now the previous name CELVOL was used.

Initially, the primary purpose of the PVOH acquisition was to secure a steady supply of raw material for our interlayer film business. The production of the PVOH grade for interlayer film for laminated glass is presently going well, and since production for our company's use is also stable, a shift of operating resources to strengthen our present PVOH business is being pursued.

From here on, we want to develop emerging markets that are expected to grow rapidly, speed up the expansion of specialty grade products, and put effort into strengthening our marketing and development departments.
The brand update is part of this, and we will work to strengthen expansion of the PVOH business while backing up the continuous growth of our interlayer film business.

<New brand logo>

SELVOL(Read as: SELVOL)

Blue is used to match the Sekisui Chemical Group's image and it was designed as an image of PVOH products, a water soluble resin.

<Interlayer film supply chain>

 Acetic Acid  Vinyl Acetate Monomer (VAM)  PVOH Resin  PVB Resin  Interlayer Film for Laminated Glass 

<Overview of the poval business company>

1) United States

(1)Company name:Sekisui Specialty Chemicals America, LLC
(2)Location:Dallas, Texas
(3)Name of Representative:Tsuyoshi Okano (President and COO)
(4)Principal Business:Development, manufacturing and distribution of PVOH resins
(5)Capital Structure:SEKISUI AMERICA CORPORATION 100%
(6)Manufacturing sites:Pasadena, Texas and Calvert City, Kentucky

2) Spain

(1)Company name:Sekisui Specialty Chemicals Europe, S.L.
(2)Location:Tarragona, Catalonia, Spain
(3)Name of Representative:Tsuyoshi Okano (President and COO)
(4)Principal Business:Manufacturing and distribution of PVOH resins
(5)Capital Structure:SEKISUI EUROPE B.V. 100%
(6)Manufacturing sites:Tarragona, Catalonia

3) Mexico

(1)Company name:Sekisui Specialty Chemicals Mexico,S.deR.L.de C.V.
(2)Location:San Angel, México, D. F.
(3)Name of Representative:Tsuyoshi Okano (President and COO)
(4)Principal Business:Sale of PVA resins
(5)Capital Structure:SEKISUI CHEMICAL CO., LTD. 99%,
Sekisui Specialty Chemicals America, LLC 1%


Press Contact

Sekisui Chemical Co., Ltd.
Corporate Communication Department, Public Relations Group
Fax: +81-3-5521-0510

Disclaimer

This press release may contain forward-looking statements. Such forward-looking statements are based on current expectations and beliefs and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements due to changes in global economic, business, competitive market and regulatory factors.
Page Top