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May 8, 2008
SEKISUI CHEMICAL CO., LTD.
Regarding the Social Contribution Activities of the SEKISUI CHEMICAL Group
- Focus on a system in which employees can actively take part -
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Introduction of the social contribution activities and improvements to systems supporting the activities |
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Registration of employees' history of participation in social contribution activities, as well as awards for remarkable effort |
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Implementation of employee opinion poll regarding social contributions activities |
At SEKISUI CHEMICAL CO., LTD. (President: Naotake Okubo) and SEKISUI CHEMICAL Group, with our mission statement "meet stakeholders expectations, and create social value," we seek to become a company that deserves society's respect by contributing to society through our efforts towards environment, customers satisfaction, human resources, corporate activities, and sincere corporate stance.
Until recently, our implementation of social contribution activities has been focused on preservation of nature around the company. However, from FY 2008 we will reinforce our Social Contribution Activities, so that employees can participate in a wider range of social services. In keeping with the times and in seeking to deepen the ties between individual employees and society, we will create an easy-to-access system and structure which will enable our employees to contribute through social contribution activities at their will.
FY 2008 Social Contribution Activities for Employees
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Establishment of "TABLE FOR TWO" program |
Starting in May 2008, we will establish the, "TABLE FOR TWO" program in which contributions from the lunch menu in the company cafeteria will be used to support the school lunch programs of developing countries. The general scheme is, once a week a preselected dish from the cafeteria's healthy menu will be targeted for a 20 yen increase in price, which will be considered an employee donation. This program will begin in the Osaka and Tokyo head offices as well as the Kyoto R&D Laboratory, and gradually expand to include other branches and sections.
Among the world population of 6 billion people, 1 billion are suffering from starvation, while another 1 billion suffer from diseases associated with adult lifestyle habits. "TABLE FOR TWO" is a program aimed at dealing with the world's problems related to imbalances in diet. "Our purpose is to take some of the nutritional foods from the dining table of developed countries, and put it on the school cafeteria table of underdeveloped countries." (excerpt from the TABLE FOR TWO homepage.) TABLE FOR TWO URL: http://www.tablefor2.org/index.html
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Donation of Female Employee Uniforms to Cambodian Elementary Schools |
As a segment of our uniform system for female employees has been eliminated, we will be working in cooperation with the international, school building NGO "Japan Team of Young Human Power" (an authorized NPO) to donate approximately 450 uniforms for use by teachers in Cambodian elementary schools.
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Sponsorship of Class Program in Jr. High Schools |
In order to promote an interest in chemistry and understanding of the relationship between the global environment and the home, we will conduct an educational support program for children. This will be conducted by employees in cooperation with teachers, both directly in the classroom during such classes as home economics, science and comprehensive education, as well as by providing teachers with a program that they can teach themselves.
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Fund raising for the Tokyo "Ocean Forest" |
The "Ocean Forest" fund raiser is geared toward the creation of forests over the Tokyo Bay central breakwater reclamation site and industrial waste facilities. Proceeds toward this project will come from contributions collected from employees, which our company will meet, in accordance with our Matching Gift Program.
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♦ Fundamental Policy Regarding Social Contributions
SEKISUI CHEMICAL Group's social contribution activities are not exclusively focused on contributing to society through business, but we also hope to make use of corporate characteristics and assets in various aspects of society.
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We hope to expand participation in social contribution activities not only as a corporation but on an individual level as well. |
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As a corporation, we intend to support each employee's activities that focus on the promotion of the environment, community and future generations.
In FY 2007 in particular, focus was put on the next generation and support of research and education in relation to the natural sciences and the global environment. We also organized interactive events such as "Global Children's Eco Summit" and "Manufacturing Based on Learning from Nature - Junior Forum" in order to encourage people to think with the children of the next generation.
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♦ Increasing Employee Awareness of Social Contribution Activities
In December, 2007 we took an opinion poll regarding social contribution activities, via the company Intranet (4,810 responses from approximately 20,000 employees, including temporary staff) and the response showed a high level of motivation toward these programs. 86% of those surveyed showed an interest in making contributions through social contribution activities, 34% had previous experience with such programs.
The poll also showed that employees would like to participate in programs rather than just donating money. Many employees said that an environment which promotes ease of participation was a necessary part of the promotion of social contributions activities.
Opinion poll regarding social contribution activities(Taken December 2007)
| Ratio of interested in social programs |
4,126 people: 86%. Those with previous experience: (1,656 people: 34%) |
| Area of high interest |
Community, environmental preservation, support of future generations (such as support of children's sport programs), support of reconstruction and disaster relief |
| Preferred method of contribution |
Prefer to participate in programs rather than just donating money |
| Necessary measures for promoting programs |
Many said that motivation and an environment which promotes ease of participation is necessary |
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| Responses: 4,810/approx. 20,000 employees (including temporary staff) |
♦ Policy on the Promotion of Social Contribution Activities
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Improvements to system to promote employee participation |
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We will improve our social contribution activities support system for employees, by providing information and opportunities related to environments which promote ease of participation, such as introduction to social contribution activities and holiday volunteer schemes. |
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Registration of employees' history of participation in social contribution activities (actual result), as well as awards for remarkable effort. |
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In the future, this policy will be applied to employees' family members, temporary staff and former employees.
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The establishment of a council for the promotion of SEKISUI CHEMICAL Group Social Contribution Activities Promotion Conference (temporary name) |
| We will establish the, "Social Contribution Activities Promotion Conference" (temporary name) to actively promote social contribution activities. Members of the conference will be organized by those in charge of general affairs and those employees who are highly interested in participating in the programs. We will also occasionally seek advice from outside NPOs. |
Press Contact
Sekisui Chemical Co., Ltd.
Corporate Communication Department
Fax: (+81) 3-5521-0510
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Disclaimer
This press release may contain forward-looking statements. Such forward-looking statements are based on current expectations and beliefs and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements due to changes in global economic, business, competitive market and regulatory factors.
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