We enhance the well-being of the world community through our global business network
Speed
We surge ever forward into new fields of development with the power and vitality of a mighty waterfall
Superiority
We obtain the trust of our customers through superior operational performance and the highest quality standard
Our company badge comprises the three S's of the company's original name, adopted at the time of its foundation, "SEKISUI SANGYO" enclosed in a hexagonal shape resembling a tortoise shell (the chemical symbol for benzene), symbolizing the Chinese character meaning "water."
In November 1959, this mark was defined as the "3S Principle" and formally established as the company creed.
"The difference between people living their lives in accordance with ideals and those simply going where the currents and eddies of life take them becomes ever more apparent as the long years of their lives pass. The same is true of business. Only when employees mass under a common ideal arising from a basic policy of business management can the company demonstrate its great power as a corporate community."
It was in the spirit of this intent that the 3S Principle comprising Service, Speed and Superiority was established as the motto of SEKISUI.
Origin of Company Name
SEKISUI means "pent-up water." An expression used by Sun Tzu in his classic treatise.
Meaning of "SEKISUI"
"The battle of victor is determined in a fell swoop with tremendous force, just as a full body of water (pent-up water or "SEKISUI") let drop into a deep gorge."
Adoption of this concept into corporate activities:
The expansion of business activities will inevitably experience problems and challenges. To overcome such difficulties, it is important both to gain a full understanding of and to analyze one's opponent's circumstances, to consolidate one's own structure and then to release the power of pent-up waters to do battle and be victorious.
